What’s New in Braze
At Forge 2025, we’re unveiling the next wave of innovation from Braze: new AI-powered capabilities and platform enhancements designed to help marketers move faster, engage more deeply, and deliver with confidence at scale.
AI is reshaping how marketers work and how customers engage. Braze is embracing this next era of marketing with agentic AI, empowering marketers to turn data into action, imagination into reality, and every interaction into deeper customer loyalty.
BrazeAI Decisioning Studio™
Available now
The BrazeAI Decisioning Studio™ uses AI decisioning agents to personalize every aspect of customer communication: channel, message, creative, offer, incentive, time, day, frequency, and more. The agents autonomously experiment and continuously learn from every touchpoint.
BrazeAI Agent Console™
Available in beta
Create and deploy AI agents that personalize at scale, automate workflows, and optimize creative in real time.
BrazeAI Operator™
In development
Work smarter and faster with conversational prompts, instant insights, and task automation—all in one AI partner.
MCP Server
Available in beta
Securely connect your favorite AI tools to Braze data for natural-language queries and automation.
Innovations across the platform
Focus on creativity, strategy, and what's next with powerful new enhancements across the Braze platform.
Personalize in real time without waiting for devs
Zero-copy Canvas triggers Available in early access
Activate journeys in Canvas directly from your cloud data warehouse with live data and no replication.
Activate journeys in Canvas directly from your cloud data warehouse with live data and no replication.
eCommerce attributes
In development
Automatically generate key eCommerce metrics like average order value and purchase frequency without writing SQL.
Automatically generate key eCommerce metrics like average order value and purchase frequency without writing SQL.
Engage with richer, more interactive experiences
RCS rich cards Available in early access
Deliver sleek cards with images, text, and tappable actions. Let customers browse and respond without leaving the chat.
Deliver sleek cards with images, text, and tappable actions. Let customers browse and respond without leaving the chat.
Drag & drop email product blocks Available in early access
Insert dynamic product listings into emails instantly with no-code blocks linked to your Braze Catalogs.
Insert dynamic product listings into emails instantly with no-code blocks linked to your Braze Catalogs.
Gmail Deal Cards Available now
Highlight key offers at the top of marketing emails in Gmail, so customers can easily spot promotions, copy codes, and take action.
Highlight key offers at the top of marketing emails in Gmail, so customers can easily spot promotions, copy codes, and take action.
Drag & drop form blocks Available now
Collect feedback on apps, sites, or landing pages using radio buttons, checkboxes, and dropdowns.
Collect feedback on apps, sites, or landing pages using radio buttons, checkboxes, and dropdowns.
Deliver with confidence at any scale
Automated IP warming
In development
Ramp up email sends safely with smart audience and volume controls to avoid deliverability issues.
Ramp up email sends safely with smart audience and volume controls to avoid deliverability issues.
WhatsApp enhancements
WhatsApp Commerce
Available now
Showcase products from your Meta Catalog directly in WhatsApp and make discovery seamless.
WhatsApp Flows
Available in early access
Guide customers through signups, bookings, or data collection with interactive forms inside WhatsApp.
WhatsApp Carousels
In development
Drive engagement with swipeable carousels. Highlight multiple products or offers in one message.
Empowering the next generation
Braze is proud to continue our Tech for an Equitable Future program, now entering its sixth year. This initiative provides underrepresented founders with access to Braze technology, mentorship, and resources to help them grow their businesses. In 2026, we’re partnering with BET+ and Coursera to expand support and create more equitable opportunities in tech.
This page contains forward-looking statements about future features and enhancements which are in Beta and/or in development. These features and enhancements are subject to change, and Braze may decide to not release these features or may alter their release dates at any time.
